Why LBW has a new meaning for Sachin Tendulkar?

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Why LBW has a new meaning for Sachin Tendulkar

Nowdays LBW has an altogether different meaning for Sachin as he is working on his new campaign known as “iPledge” to promote road safety among the people.

Here is how Sachin is attracting people to his “iPledge” campaign:

1.) LBW (Look Before Walking)

Sachin Tendulkar iPledge look before walking

2.) SEAM (Seatbelts are Effective and Mandatory)

Sachin tendulkar ipledge seatbelts

3.) Protecting your Head is your own Responsibility

Sachin iPledge wear your helmet

iPledge and stay safe!!
(source:https://www.facebook.com/SachinTendulkar/)